LinkedIn has unveiled three new games, Queens, Crossclimb, and Pinpoint, in a bid to enhance user engagement and foster connections among its members.
These games, developed by LinkedIn News, aim to provide a more casual way for users to interact with their professional networks while challenging their skills in logic, trivia, and word association.
Similar to the popular game Wordle, each of these games can be played once a day and can be accessed globally through a direct link or via LinkedIn News. Players can also invite their first-degree connections to join them in a game and share their status and performance with others.
According to Dan Roth, the VP and editor in chief of LinkedIn News, games offer a unique opportunity to strengthen network ties and facilitate engagement among users. He emphasized that the games were designed to provide a fun and interactive experience while helping users stay connected with their peers.
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The launch of these games underscores LinkedIn’s commitment to diversifying its platform and expanding engagement beyond traditional networking activities. Laura Lorenzetti, executive editor for LinkedIn in North America, highlighted the short duration of the games and the one-game-per-day limitation to mitigate any potential distractions for users.
Queens, a variation of Sudoku, challenges players to arrange crowns in patterns without overlapping within a time limit. Crossclimb, described as a trivia game, requires players to guess words based on clues and fit them onto a grid. Lastly, Pinpoint tasks players with finding connections between words with minimal reveals.
While LinkedIn is not the first social network to integrate gaming into its platform, the company aims to leverage games as a means to encourage users to spend more time on the platform in a more natural and engaging manner. By providing entertaining and challenging experiences, LinkedIn hopes to enhance user retention and foster deeper connections among its diverse user base.
The launch of these games represents a significant step for LinkedIn as it continues to evolve its platform and explore new avenues for user engagement and interaction. With over 1 billion users worldwide, LinkedIn remains committed to providing innovative solutions to meet the needs of its growing community.
