The Nigerian Advertising Regulatory Council (ARCON) has announced plans to regulate the use of computer-generated imagery (CGI) in advertising campaigns to promote local content, uphold industry integrity, and drive economic development.
Speaking at a recent Advertising Standard Panel Stakeholders’ Forum in Lagos, Dr. Olalekan Fadolapo, the Director General of ARCON, highlighted the need for ethical standards and compliance with advertising laws within the industry. Fadolapo emphasized that the proliferation of CGI in advertising necessitated regulatory measures to protect local talents and preserve Nigeria’s national interests.
“The regulatory body has declared the prohibition of such materials surrounding the proliferation of computer-generated imagery in advertising,” stated Fadolapo. “It has stressed the need for advertising agencies to provide verifiable information of Nigerian models featured in campaigns.”
Fadolapo underscored the importance of stakeholders acquainting themselves with the Nigerian Code of Advertising to ensure compliance with regulatory obligations and guidelines. He emphasized the significance of self-regulation and adherence to copyright laws within the advertising industry to promote ethical advertising standard practices.
Mrs. Omowunmi Owodunni, Chairman of the Advertising Standard Panel, echoed the sentiment, emphasizing the importance of ethical conduct among practitioners to meet international standards. She cautioned against the unauthorized proliferation of digital advertisements and affirmed the regulatory body’s commitment to taking strict action against illegal activities.
“Third-party and independent assessments with verifiable information are necessary to support advertising claims,” noted Owodunni, highlighting the importance of substantiated content in advertising materials.
Mrs. Martha Onyebuchi, Director of Regulations at ARCON, expressed concern over the prevalence of misinformation in advert materials and emphasized the need for practitioners to adhere to legal standards. Onyebuchi affirmed ARCON’s commitment to promoting creativity and supporting local content while penalizing unethical behavior.
“ARCON is not regulating to strangle the advertising industry but to promote creativity and support local content,” stated Onyebuchi, emphasizing the regulatory body’s intent to foster a conducive environment for ethical advertising practices in Nigeria.
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